Please note: Students pursuing a B.B.A. do not have the option of completing a minor.
A minor in Marketing consists of a total of 18 credit hours.
Required Courses for Marketing Minor
MRKT 3300 Principles of Marketing (3)
MRKT 3315 Consumer Behavior (3)
MRKT 4314 Marketing Research and Information Systems (3)
An additional 9 credit hours from upper-level MRKT electives (9)