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Online Marketing Bachelor's Degree

Bachelor of Business Administration (BBA) in Marketing Online

As part of the prestigious UT System, The University of Texas Permian Basin offers working marketing professionals a Bachelor of Business Administration (B.B.A) in Marketing online. Our online college has been carefully tailored to provide students with a comprehensive analysis of a broad range of business concepts and best practices including: accounting, finance, organizational behavior, operational theory, and business ethics.   

Every online course is taught by the same respected UTPB faculty members who teach on campus. Students receive the same commitment to mentoring. In fact, in the National Survey of Student Engagement, 99-percent of UTPB seniors reported that their professors provided prompt feedback on their academic performance.

Ready to get started online?

Careers for B.B.A. in Marketing Majors

The skills you develop here will launch you into a wide range of career opportunities, including:

  • Public Relations
  • Marketing Manager
  • Event Planner
  • Brand/Product Manager
  • Advertising Specialist
  • Market Research
  • International Marketing

Degree Requirements

  • The minimum total credits required for BBA degree in Marketing is 120. 
  • Students must complete MATH 1314 and MATH 1325 or MATH 2412 and 2413.
  • All required and elective courses must be completed with a grade of “C-“ or better.

B.B.A in Marketing Requirements

  • Students must complete 18 semester credit hours of lower level business courses.
  • Students are required to complete 27 semester credit hours of upper-level business courses.
  • Marketing majors must also complete the following courses: MRKT 3307, MRKT 3315, MRKT 4312 and MRKT 4314.