MBA - Marketing

Master of Business Administration (MBA) with a Concentration in Marketing

MBA with Marketing Emphasis Degree Requirements

MBA with Marketing Emphasis Degree Plan 

33-36 hours for BBA**, 42 hours for non-BBA

Core Courses (12 credit hours)

  • ACCT 6301 Accounting Analysis
  • FINA 6320 Financial Management
  • MNGT 6360 Organizational Behavior
  • MRKT 6310 Marketing Management

Courses Beyond Core (21 credit hours)

  • MNGT 6320 Production & Operations Management
  • ACCT 6302 Contemporary Control Systems
  • MNGT 6301 Legal Environment of Business
  • FINA 6321 Corporate Finance and Strategy
  • MRKT 6302 Marketing Analytics
  • MNGT 6366 Strategic Management
  • BUSI 6325 International Business

3 Marketing elective courses:

  • MRKT 6314: International Marketing
  • MRKT 6335: Global Supply Chain Management
  • MRKT 6316: Marketing Research 
  • MRKT 6366: Marketing Strategy

**Waiver Policy: Students with an academic business background may waive up to three core courses, decreasing the program to as few as 33 credit hours using the criteria below:

Core Course Policy for Waiver

  • ACCT 6301 6 hrs of accounting, including financial & managerial with a "B" or better.
  • FINA 6320 6 hrs of upper division finance to include FINA 3320 or equivalent with a "B" or better. 
  • MNGT 6360 6 hrs of upper division management to include MNGT 3310 or equivalent with a "B" or better. 
  • MRKT 6310 6 hrs of upper division marketing to include MRKT 3300 or equivalent with a "B" or better. 

Preparation Courses: Upon admission (regular and conditional), students will be evaluated for statistical literacy. Students who need additional skills in this area are referred to BUSI 2342 (statistical literacy) until literacy requirement is fulfilled. Statistical literacy (BUSI 2342) must be remedied in the first semester in which the student is accepted into the MBA program and must be taken before the student enrolls in ACCT 6301, BUSI 6302, FINA 6320, FINA 6321, MRKT 6302, MNGT 6366 or electives in accounting, finance, management, or marketing.