Dr. Woodley shaking hand

What we value

  • Extra Mile Service which starts with an attitude of “yes,” enables flexibility to go above and beyond, and is proactive in finding solutions.
  • Kindhearted means being nice, positive, friendly, and respectful; being generous with your gifts and talents; and investing in the success and well-being of others.
  • Integrity means doing right, even when no one else is looking; being forthright in your intentions, words, and actions; and being honest, honorable, and trustworthy.
  • Collaboration is a big tent mentality, being a partner who embraces and considers diverse perspectives and always being aware of and pursuing positive collective impact.
  • Innovation inspired by curiosity, adaptability, and responsiveness; embracing the wildcatter spirit to be the solution.

Pillar One: Student Success

  • Support students to achieve their educational and career goals, become life-long learners, outstanding citizens, and leaders who thrive in a changing world.
    • Focus
      • Implement initiatives and programs to recruit and retain students.
      • Graduate and place outstanding citizens and leaders who remain as engaged alumni.
    • Initiatives
      • Develop and implement a student success strategic plan that aligns with the University goal to double degrees by 2030.
      • Develop new and relevant academic programs that meet students’ career goals.
      • Develop and implement a strategic enrollment plan that rebalances the on-campus and online student mix.
      • Develop and implement a strategic marketplace plan that aligns with the University goal to increase career success through internships, co-ops, and post-graduate placement.
  • Provide an engaged, healthy, safe, and fun campus life.
    • Focus
      • Redesign the student experience through initiatives and programs that engage both on-campus and online student communities.
    • Initiatives
      • Transform the campuses.
      • Develop quality athletic programs.
      • Foster greater sense of belonging among students.
  • Recruit, retain, and support high quality, student-centered faculty and staff dedicated to the success of the students. 
    • Focus
      • Improve faculty and staff recruitment, engagement, and retention efforts.
    • Initiatives
      • Offer competitive salary, benefits, and other compensation.
      • Incentivize faculty work in alignment with high impact practices and engaged learning activities.
      • Foster an environment that is focused on institutional values and supports recognition, engagement, work-life balance, and professional development.

Pillar Two: Serve the Region

  • Support education, healthcare, and economic needs by increasing the number of graduates in high-demand professions.
    • Focus
      • Scale placement of graduates in high-demand professions with industry needs in the region.
    • Initiatives
      • Partner with community and business leaders to analyze and identify current needs and forecast future trends to achieve University goals of filling workforce gaps and doubling K-12 teachers through the development of relevant academic programs and non-credit programs.
      • Integrate needs of the region with strategic enrollment plan targets and recruitment and retention of high quality faculty and staff.
  • Partner with community and industry leaders to solve the most pressing challenges and improve the quality of life in the Permian Basin through public service, educational, and cultural events.
    • Focus
      • Promote arts, culture, athletics, continuing education, and community forums that engage the community
      • Cultivate opportunities for public service and service learning endeavors by faculty, staff, and students.
      • Engage community on campus by creating accessible venues (art exhibits, recital spaces, theatres, sports arenas, green spaces, and study spaces).
    • Initiatives
      • Strengthen existing partnerships and cultivate new collaborative opportunities by identifying challenges where the University and its partners can be successful.
      • Increase the variety and quality of on campus community events, programs, and performances.
      • Enrich the experience at student/community events by optimizing programs and expanding offerings.

Pillar Three: Advance Creativity & Knowledge

  • Engage in research that enhances knowledge, human health, and well-being.
    • Focus
      • Increase research.        
    • Initiatives
      • Amplify funding resources for key, strategic research opportunities.
      • Incentivize and support research activities.
      • Foster commercialization of applied research outcomes.
  • Promote creativity and artistic expression.
    • Focus
      • Nurture an environment where performers and artists are drawn to the University to share their gifts.
    • Initiatives
      • Recruit, reward, and retain outstanding artists and scholars.
      • Provide the infrastructure to advance artistic disciplines.
  • Develop and sustain excellent, relevant, and high-impact academic programs.
    • Focus
      • Complete strategic academic planning process and implement plan.
    • Approaches
      • Assess academic portfolio and grow high quality and relevant programs that align with the academic plan.
      • Adequately support and provide facilities for current programs and support developing new programs.
      • Achieve specialized accreditations, where applicable.

Pillar Four: Responsible Stewardship

  • Strategically align and maximize resources.
    • Focus
      • Establish a governance model for ensuring resource allocation to the most critical areas.
    • Initiatives
      • Strategically allocate resources to achieve a financial plan.
      • Become a financially strong institution.
  • Ensure a well-managed, strategic, efficient, and transparent enterprise.
    • Focus
      • Achieve operational excellence.
    • Initiatives
      • Stabilize the base operations of the University.
      • Reduce operational costs and improve effectiveness.
      • Increase communication effectiveness.
  • Understand and exceed expectations of donors, alumni, and other stakeholders.
    • Focus
      • Raise awareness of value, impact, and return on investment.
    • Initiatives
      • Promote the accomplishments of the campus community to create positive perceptions and promote engagement.
      • Develop programs and initiatives to increase targeted funding for critical needs.