Meet the Chief of Staff

Tatum Hubbard brings a wealth of experience and a deep commitment to The University of Texas Permian Basin as the Vice President of Marketing & Communications and Chief of Staff. Leading a dynamic team, Tatum drives the University's marketing strategy, enhances brand awareness and loyalty, and shares UTPB’s most compelling stories with the world. Her leadership ensures clear, timely communication across the University, fostering strong connections both internally and externally.

A proud West Texan, Tatum spent 18 years as the anchor for CBS 7's 6 and 10 o’clock news, earning numerous Associated Press awards and recognition as Best Anchor by the Texas Associated Press Broadcasters. Her dedication to the community is further reflected in her honors, including the Community Statesman for Media award from the Heritage of Odessa Foundation and the Texas Media Award from the American Cancer Society for her impactful work following her mother's battle with breast cancer. Tatum also served as Miss Texas in 1998, competing in the Miss America Pageant. 

As a first-generation college graduate, Tatum earned her BA in Political Science from the University of Texas at Arlington. Her journey from journalism to higher education showcases her unwavering dedication to storytelling and community engagement, making her an invaluable leader at UTPB.

I have the best job on campus. Our team literally spends every day celebrating the success of our students, graduates, faculty, and staff – and then we look for the best ways to share those stories with the largest audience possible. UTPB is changing generations of families, and I’m grateful to be a part of that. 

Fun Facts about Tatum Hubbard

Lightning round:  

• • Favorite book: Hello Beautiful by Ann Napolitano
  • Favorite movie: Beaches or Steel Magnolias
  • Favorite Sitcom: Friends
  • Favorite music: Show tunes (Wicked or Hamilton are my favs!!)
  • Favorite food: Tex-Mex

When you aren’t working, what can we catch you doing?
I’ve recently taken up golf, so I’ve been spending a lot of time chasing balls or trying to figure out my swing on the driving range. I also have two daughters, so any time I can spend with them is a gift.

What do you value most about UTPB?
I love the impact we have on generations of families. Students graduate from UTPB, and then realize a whole new world of opportunities.

What do you like most about West Texas?
So much! The sunsets. The people. The weather. The commitment to improving the future for the next generation.

What advice would you give your college self?
Get involved. I wish I had spent more time on campus in the rec center or the dining hall. I worked a lot in college, so I was juggling many priorities (just like many of our students). But I should have explored more opportunities on campus.