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The social media and communications manager, along with the Communications and Marketing team are responsible for assuring that all UT Permian Basin social media platforms comply with university editorial and graphic standards.

Guidelines

Social media pages bearing UTPB’s name may not be created without the approval of the university social media manager. All departmental social media accounts are considered property of the university.

When creating a social media page bearing UT Permian Basin’s name, the university social media manager must be provided all necessary passwords and editing credentials.

The social media manager, in coordination with the Executive Director of Communications and Marketing, is responsible to ensure that UTPB social media pages are within the bounds of UTPB editorial and visual standards. 

Social Media Policy

These guidelines are intended to serve as a basic outline for how to best use social media channels representing the University, but should not be viewed as a comprehensive list of policies. Ask your supervisor for further guidance, follow all local, state and federal laws, and comply with other University policies. The Social Media Coordinator along with Communications and Special Projects is responsible for the enforcement of this policy. The University has the right to amend this policy at any time.

Social media is official University communication. Social media sites at the University should be marked “official” in some way, where appropriate (for example, in a Twitter bio or a Facebook “about” section). Each college, school and unit at the University should evaluate what, if any, social media technologies are appropriate for their communication needs. When using social media on behalf of the University, do so with thought and purpose. Ask the following prior to creating any social media network: 

  • Will the use of social media support a clear objective that is consistent with the goals and missions of this unit?
  • Is theresufficient time to devote to manage the social media account? Consistent and timely posts are necessary to the success of a social media account. Does the social media manager have time to keep content current, respond to comments and develop original, engaging content? 
  • Is the social media manager well-versed in the social media network?
  • Is the social media manager familiar with UT Permian Basin media standards, logo usage and the University’s acceptable use policy?

Mandatory Policies for UT Permian Basin Social Media 

  1. The University of Texas of the Permian Basin Official Facebook, Twitter & Instagram Accounts
    The University’s official Facebook, Twitter and Instagram accounts will be managed by the Communications and Marketing team, who uses social media to supplement traditional media relations and marketing efforts. 
  2. Setting up Social Media Accounts
    before setting up a social media account to us for official business purposes of the University, obtain permission and guidance by contacting communications@utpb.edu. You must use official UTPB group (vanity) email when setting up an account (ex: music@utpb.edu). Personal email accounts are not allowed (ex: doe_j@utpb.edu).
  1. Naming Social Media Accounts
    The title name on the social media account should associate you with UTPB. Maintain consistency with social media naming across accounts when possible. Abbreviations may be used in usernames, but the full written name should appear clearly on the page (ex: FYE at UTPB – The First Year Experience program at UTPB). 
  2. Administrator Responsibility
    The Social Media Coordinator must have Administrator access to the account, but is not responsible for maintaining your page. If needed, they will offer support and guidance to you in order to maintain a consistent brand across all platforms. Private groups used for official University communication are prohibited; the Social Media Coordinator must have access to all social media interaction on behalf of the University. Pages representing UTPB inactive after one year are subject to removal by the Social Media Coordinator. 
  3. Compliance with All University Policies
    Communications on social media sites for university purposes must comply with all applicable federal and state laws and University policies. 
  4. Representing UT Permian Basin
    Posting on behalf of the University, in addition to its colleges and schools, departments and programs, is not a right; it can be rescinded at any time. Be responsible for your posts and remember, what you post is a reflection on the University and you. 
  5. Media Interaction
    Social media may generate interest from the press (print, radio, television, online). If you are contacted in any way by a member of the media about a University-related posting, you are required to immediately contact Communications and Special Projects before responding. 
  6. Protect Proprietaryand Private Information 
    Do not violate intellectual property rights of the University or any third parties, or disclose confidential or private information of the University, students or third parties. 
  7. Third-party Advertising
    UTPB-managed social media sites cannot host advertising. On third-party social media platforms, if ads can be turned off on University pages, they should be. Do not endorse other brands, businesses or products without appropriate approval. 
  8. Personal Social Media Accounts
    Employees are encouraged to share University news and events that are a matter of public record. It is strongly advised to link straight to the information source as the most effective way to pass along news on personal sites and to avoid issues with copyright infringement. University employees are personally responsible for the content they publish on their own social media sites and the sites of others. You are responsible for monitoring your social media and deleting posts that do not adhere to these  
    1. Do not use personal social media accounts to communicate on behalf of the University by responding to comments, reviews etc., made by the public on official University social media accounts. Only Administrators and approved editors have the authority to speak on behalf of UTPB. (ex. If someone leaves a poor Facebook review, do not reply on UTPB’s behalf. If you believe action needs to be taken, alert theCommunications and Marketing team. 
    2. Do not use the University logo or name to promote or endorse any product, cause or political party or candidate; and
    3. Make it clear that you are speaking for yourself and not on behalf of the University. A disclaimer, such as, "The views expressed on this [blog; website] are my own and do not reflect the views of my employer," may be appropriate.

Best Practices 

Sharing content from other University social media accounts is encouraged.  

It is important to emphasize controlling the administration of organizational social media accounts; that is, keeping the number of administrative publishers to a minimum and having rules in place for managing login credentials. Don’t share your social media passwords. 

Make the biggest impact across all social media accounts by using our most-used hashtags: 

#UTPB, #UTPBFalcons, #FalconsUp, #WeAreFalcons, #FalconProud 

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