
If you’re looking for a place that offers strong career opportunities, a great sense of community, and room to grow, Midland and Odessa might just be your perfect match. Located in the heart of West Texas, these two cities form a region full of energy—literally and figuratively.
A Powerhouse Economy With a Personal Feel
Known as the “energy epicenter of the world,” Midland-Odessa is right in the middle of one of the most important oil-producing areas. In fact, Midland County played a major role in helping Texas hit a record-breaking 2 billion barrels of oil produced in 2024. But energy isn’t the only game in town. Healthcare, education, and retail are also booming here, providing a stable and diverse economy.
Even with all this growth, the region maintains a welcoming, small-town feel. The median age is 32, and the overall Midland-Odessa metro area has nearly 378,000 residents, so there’s a strong mix of young professionals, families, and long-time locals all helping each other succeed.
West Texas Culture: Food, Fun, and Sunsets
Life in Midland and Odessa is about more than just work; it’s about community, scenery, and food. And the food? Let’s just say you won’t go hungry.
In Midland, you can grab a gourmet taco at Taco Divino, enjoy a homestyle lunch at Murray’s Deli, or dive into steakhouse favorites at Cowboy Prime or the iconic Wall Street Bar & Grill. If you’re craving Mexican comfort food, locals swear by Gerardo’s Casita for a satisfying meal with a side of friendly service.
In Odessa, the culinary scene is equally impressive. Enjoy wood-fired dishes at Cork & Pig Tavern, elevated Texas cuisine at Barrel & Derrick, or a flavorful twist on comfort food at Flair Taverna. For casual bites, you can’t go wrong with Curb Side Bistro, Brantley Creek Barbecue, or Press Cafe (yup, it’s located inside the Sewell Ford Dealership)—each one a local favorite with flavors that bring people back again and again.
There’s plenty to explore beyond the dinner table, too. The Wagner Noël Performing Arts Center is a cultural gem for the entire region, bringing in Broadway tours, nationally touring concerts, and world-class performances year-round. In Midland, you can walk through exhibits at the Museum of the Southwest, tour the George W. Bush Childhood Home, or experience the one-of-a-kind charm of Summer Mummers at the Yucca Theater—a long-running, high-energy local tradition that mixes melodrama with comedy and community spirit. Nature enthusiasts will love the I-20 Wildlife Preserve & Jenna Welch Nature Center, where you can hike, birdwatch, and enjoy peaceful wetlands just minutes from downtown.
Meanwhile, in Odessa, the Ellen Noël Art Museum offers rotating exhibits, community events, and a beautiful sculpture garden that makes art accessible and inviting for all ages.
And if you haven’t seen a West Texas sunset, you’re in for a treat—orange, purple, and pink streaks across the sky nearly every evening. It’s a view that never gets old.
More to Explore in Midland
Midland offers plenty of ways to unwind and enjoy the local scene. Catch a double feature under the stars at the Big Sky Drive-In Theater, one of the last remaining drive-ins in Texas. It's a nostalgic experience that makes for a perfect night out.
Sports fans can spend a summer evening cheering on the Midland RockHounds, the local minor league baseball team. With hot dogs, fireworks, and plenty of hometown pride, it’s a fun and family-friendly atmosphere.
For something sweet, visit Susie’s South Forty Confections Candy Factory, home to the Guinness World Record for the largest piece of toffee ever made. Not only is the record impressive, but the toffee is also one of the most delicious treats you’ll ever taste.
Families and friends can enjoy some friendly competition at Green Acres Mini Golf, a great spot for testing your putting skills while having some relaxed fun. It’s affordable and perfect for a casual afternoon.
If you’re looking to spend time outdoors, head to Centennial Park, right in the heart of Midland. With walking trails, open spaces for picnics, and a calm atmosphere, it’s the ideal place to relax or spend time with family.
Just steps away, Micro Market brings a unique shopping experience to downtown Midland. This community of small storefronts leased to local businesses fosters entrepreneurship and promotes small business growth throughout the Permian Basin. It’s a great place to shop for handmade goods, local art, and more.
Odessa has its Own Flavor of Fun
Odessa delivers its own lineup of memorable experiences. Hockey fans can catch the Odessa Jackalopes in action bringing high-energy ice action to the heart of West Texas.
Each January, the Sandhills Stock Show and Rodeo celebrates Odessa’s western heritage with bull riding, livestock shows, parades, and carnival fun.
For kid-friendly indoor fun, check out Altitude Trampoline Park or Urban Air Adventure Park, both are packed with attractions that get kids moving and having fun.
Love the outdoors? Conquer the trails at Odessa Mountain Bike Park, where bikers of all levels can enjoy scenic views and adrenaline-pumping paths. During the warmer months, stroll through the Parks Legado Farmers Market for local goods, fresh produce, and live music.
You can also explore the impressive Stonehenge replica right on the UTPB campus—yes, a taste of ancient mystery in the middle of Odessa. And during the holidays, Starbright Village lights up the night with a magical display of lights and festive cheer.
A Great Place to Live and Learn
Education is a big part of life here, and The University of Texas Permian Basin is a cornerstone of the community. With over 75 undergraduate and graduate degree options, UTPB is helping shape the future of West Texas. Even better? Thanks to the Falcon Free program, students whose families make $100,000 or less can attend tuition-free. It’s a life-changing opportunity right in your backyard.
The Bottom Line
And with UT Permian Basin right in the heart of it all, your future is closer than you think.
Ready to learn more about UTPB or how to apply? Let us help you get started today.