If you’re exploring degrees that lead to leadership roles in business, chances are you’ve come across two popular programs: the Bachelor of Business Administration (BBA) and the Master of Business Administration (MBA). But what do these degrees really mean? How do they compare, and where can they take you?
Let’s break it all down and show you why The University of Texas Permian Basin might be the best place to earn yours.
What Is a BBA?
A BBA, or Bachelor of Business Administration, is an undergraduate degree that offers a broad foundation in key business areas like marketing, finance, accounting, and management. It’s designed to equip students with the practical knowledge and leadership skills needed to thrive in today’s competitive business environment.
What you can do with a BBA:
- Jumpstart your career. Many students land full-time jobs straight out of undergrad in roles like financial analyst, marketing coordinator, operations manager, or sales representative.
- Explore entrepreneurship. With courses that cover everything from business law to strategy, BBA grads often launch their own ventures or join startups.
- Lay the foundation for advanced study. Many BBA graduates go on to pursue MBAs or other specialized master’s degrees.
What Is an MBA?
An MBA, or Master of Business Administration, is a graduate degree that builds on your undergraduate business knowledge (or introduces it, for non-business majors) with advanced training in leadership, strategy, data analysis, and high-level decision-making.
What you can do with an MBA:
- Climb the corporate ladder. An MBA can open doors to upper-management positions like director, VP, or even C-suite roles.
- Increase your earning potential. Studies consistently show that MBA graduates earn significantly more than those with just a bachelor’s degree.
- Pivot careers. Many professionals use an MBA to transition into new industries, like tech, healthcare, or consulting.
Career Potential: BBA vs. MBA
Both degrees offer strong career potential but they serve different purposes at different stages in your professional journey.
| Degree | Entry-Level Jobs | Mid-To-Senior-Roles | Average Salary Boost |
| BBA | Analyst, Coordinator, Assistant Manager | Manager | Moderate |
| MBA | Manager, Consultant, Project Lead | Director, VP, Executive | High |
No matter your goals, earning one (or both) of these degrees can help you stand out in the job market, especially when paired with real-world experience and strong professional networks.
Why Earn Your BBA or MBA at UT Permian Basin?
UT Permian Basin is uniquely positioned to prepare students for success in the business world—and here’s why:
Affordability That Makes Sense
Through the Falcon Free program, UTPB covers the cost of tuition and mandatory fees for undergraduate students whose families earn $100K or less. That means your BBA could cost you nothing out of pocket.
Flexibility for Your Life
We offer fully online BBA and MBA options that fit your schedule—whether you're fresh out of high school or balancing work and family while going back to school.
Career-Driven Curriculum
Our business programs are taught by industry experts who bring real-world experience to the classroom. You’ll gain relevant, applicable knowledge from day one.
A UT System Degree
You’ll graduate with a degree backed by the prestigious University of Texas System, giving you credibility with employers and connections across the state and beyond.
Ready to Get Started?
Whether you’re beginning your business journey with a BBA or leveling up with an MBA, UT Permian Basin is here to support your success. With affordable tuition, flexible learning options, and a strong return on investment, there’s never been a better time to invest in your future.
Learn more or request information about our BBA and MBA programs today.
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