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The Communications and Marketing office is responsible for the primary marketing for The University of Texas Permian Basin. All externally facing marketing materials (including print, digital, and broadcast) must be created by, or reviewed and approved by the Executive Director of Communications and Marketing and Brand Manager. Our goal is to have a cohesive, consistent message across all platforms. To achieve this, the Communications and Marketing team has implemented the following policies and procedures that must be followed by all university stakeholders: 

Marketing Policies

  • Requests for marketing support (including brand strategy, collateral materials, advertisements, photography or video services) are made at: **INSERT CONTACT**
  • Materials not created by the University’s marketing team must be reviewed for accuracy and adherence to brand standards and approved by the Brand Manager or their designee before being put into circulation.
  • Any corrections required due to violations of brand standards, misrepresentation of the University or factual errors must be corrected before any materials may be formally produced and distributed.
  • All recruitment marketing materials must be approved by the Executive Director of Communications and Marketing, the Brand Manager or another representative to whom the director has given authorization, in collaboration with the Admissions Office, before materials are disseminated.
  • All print and digital advertising purchases must be approved by Communications and Marketing.
  • Any use of a trademarked logo on apparel or promotional items must be approved by the UT System Trademark Office.
  • All marketing materials must adhere to graphic identity, editorial, and social media guidelines, which can be accessed here: >>link to social media guidelines.

Proof Reading/Editing Policy

All marketing materials produced for the University will come through our office for review.

Pieces produced outside of the Communications and Marketing office will be reviewed for:

  • Editorial and design standards
  • Content that may have a negative impact on the UT Permian Basin brand.
  • They will not be proofread for grammar or spelling mistakes. That responsibility falls upon the department.

Graphic Design Services

  • Prior to submitting your content for a graphic design request, ensure that it has been proofread by your department. The Communications and Marketing team will not be able to proofread your content.
  • Once the piece has been laid out and a proof is sent to you for your review, you will be in charge of reviewing the content as well.
  • Please allow at least two weeks for your request to be processed.

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