Marketing and Creative Services

The Communications and Marketing office is responsible for the primary marketing of The University of Texas Permian Basin. All externally facing marketing materials (including print, digital, and broadcast) must be created by, or reviewed and approved by the Creative Director and Brand Manager. Our goal is to have a cohesive, consistent message across all platforms. To achieve this, the Communications and Marketing team has implemented the following policies and procedures that must be followed by all university stakeholders: 

Marketing Policies

• Requests for marketing support (including brand strategy, collateral materials, advertisements, photography or video services) can be requested via the Creative Request Form.
• Materials not created by the University’s marketing team must be reviewed for accuracy and adherence to brand standards and approved by the Creative Director and Brand Manager before being produced and put into circulation.
• Any corrections required due to violations of brand standards, misrepresentation of the University or factual errors must be corrected before any materials may be formally produced and distributed.
• All recruitment marketing materials must be approved by the Creative Director and Brand Manager, in collaboration with the Admissions Office, before materials are disseminated.
• All print and digital advertising purchases must be approved by Communications and Marketing.
• Any use of a trademarked logo on apparel or promotional items must be approved by the UT System Trademark Office and Creative Director and Brand Manager.
• All marketing materials must adhere to brand guidelines, graphic identity, editorial, and social media guidelines.

Proof Reading/Editing Policy

All marketing materials produced for the University will come through our office for review.

Pieces produced outside of the Communications and Marketing office will be reviewed for:

• Editorial and design standards
• Content that may have a negative impact on the UT Permian Basin brand.
• They will not be proofread for grammar or spelling mistakes. That responsibility falls upon the department.

Creative Services

• Prior to submitting your content for a creative request, please ensure that it has been proofread and fully approved by your department and/or supervisor.
• Please allow at least two weeks for your request to be processed.
• Submit all requests through the Creative Request Form