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Marketing Bachelor's Degree

Bachelor of Business Administration (BBA) in Marketing

The Bachelor of Business Administration (BBA) degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. Students will graduate with the general principles of sales and marketing. In addition, the student will be able to analyze information critical to marketing and business decisions in manufacturing, distribution (including retailing), services or not-for-profit industry sectors. The B.B.A. in Marketing will prepare you to be a marketing analyst or manager.

Careers for B.B.A. in Marketing Majors

The skills you develop here will launch you into a wide range of career opportunities, including:

  • Public Relations
  • Marketing Manager
  • Event Planner
  • Brand/Product Manager
  • Advertising Specialist
  • Market Research
  • International Marketing

Degree Requirements

  • The minimum total credits required for BBA degree in Marketing is 120. 
  • Students must complete MATH 1314 and MATH 1325 or MATH 2412 and 2413.
  • All required and elective courses must be completed with a grade of “C-“ or better.

B.B.A in Marketing Requirements

  • Students must complete 18 semester credit hours of lower level business courses.
  • Students are required to complete 27 semester credit hours of upper-level business courses.
  • Marketing majors must also complete the following courses: MRKT 3307, MRKT 3315, MRKT 4312 and MRKT 4314.